Sunday, May 31, 2020

JibberJobber User Upgrades Is My First Revenue Stream

JibberJobber User Upgrades Is My First Revenue Stream Every Friday I’m sharing each of the ten revenue streams that I finally put down on paper. With this post I only have 5 left (this is #5 out of 10).   I’m big on diversifying personal income, whether you are an entrepreneur or an employee.   My intention with this series is to inspire or encourage you with your own diverse revenue streams.   Below this post you’ll see links to the previous posts, or you can click on the Multiple Streams of Income category on the left. Someone asked me what order Im sharing my revenue streams.   Each Friday Ive looked at the list of ten and thought, I want to blog about this one today!   There are a few that Im not ready to blog about, so those are out for now, and others, like this one, that are quite easy. Today lets talk about the most obvious one the revenue stream everyone could have guessed: getting people who use JibberJobber to upgrade.   Here are some thoughts on this: This is a passive revenue stream, and I like that. If I needed to, I could walk away right now and there would still be old revenue coming in, and new revenue coming in.   JibberJobber.com, the product, is established to the point where I dont NEED to keep working on it.   However, we put a significant amount of money into it because we feel there is a ton of room for improvement but my point is, the income is passive.   Lesson?   Passive is awesome.   Just realize that getting to the point where the money continues to come in, passively, takes a lot of work! Managing this revenue stream takes resources. I mentioned that I could walk away from this if needed (for example, lets say I go get a job somewhere that wont affect JibberJobber, or the upgrades (=income)).   But I am still paying for a server, and my team who is doing development (programming), business analysis (reviewing competitors, best-in-class CRM tools, and suggestions from users), quality assurance (Id rather we test the new development than our users ;)), etc.   Im sure there are other ways to create a passive income stream that have no overhead, but this is what Ive chosen.   Lesson?   If you think you are going to create a passive income stream, think about what overhead it will require to keep up and running, producing, and competitive. This revenue stream is Business to Consumer (B2C), which is QUITE different than Business to Business (B2B). This is my first role where Im directly responsible for B2C, and wow its different than what Im used to.   I watched sites like MySpace and Facebook grow like weeds and was sure that within a few months Id be buying all new servers, and a few months later Id be rolling in the dough from all of the upgrade money.   What I learned was that getting just one more signup was a challenge just because you build it they wont come theres a lot more to getting that next signup than just having a cool product.   Lesson?   Product is one thing, but you better understand you are going to have to market it, creatively and effectively, to create revenue. Getting conversions is equally as difficult as getting signups. Convincing someone to become proactive about their network management is like getting someone to balance their checkbook its not glamorous or fun, and the immediate benefits are not apparent.   There are benefits, but how many of YOU are doing it right/well?   See my point?   Of the total number of people who signup, Ill only get a percentage of those who actually USE JibberJobber, and a smaller percentage who PAY to use the upgraded level.   I heard that a freemium model like this (freemium - free with an optional upgrade to premium) is successful if you get 1/2 of one percent (that is: .5%) of total signups to upgrade.   That is, if I have 10,000 signups, Im supposedly successful if I get 50 people to upgrade.   Isnt that crazy? Fortunately Im beyond that, as more than .5% of my users have seen enough value in the upgrade. Lesson?   If though you set up something uber-cool, and everyone and their mom will need it, dont call that realtor in the Carribean just yet execute on your business plan and get those conversions before you spend all of the (anticipated) revenue. BONUS Lesson?   Getting conversions was a hurry up and wait proposition, leaving time to work on other revenue streams, building the brand, marketing, etc.   But it builds over time, which is pretty cool. JibberJobber, signups, users and upgrades is my core business.   Not ad revenue. Notice I dont have any ads in JibberJobber?   We have Partners announcements and offerings, but no Google ads, banner ads, etc.   I know people can make tons of money with those, but we dont for three main reasons: JibberJobber already has a very busy interface for a few hundred dollars a day or a month, its simply not worth it to me to   add irrelevant clutter (especially with Google Ads, which has too many stipulations that are not user-friendly for my users). We got kicked out of Google ads for life early on, back in 2006, I had ads in some places, but someone from Mexico clicked on my ads 1,000 times in one day.   I emailed Google to ask what I should do about it and a few days later they kicked me out of their ad program, took ALL the money away (they owed me money but credited it ALL back to their advertisers, even before that day of click fraud).   There is no recourse for this, and Im banned from life. Nice policy Google.   Dorks.   But in the end this was good because (see #3) I was getting sidetracked with advertising opportunities I read a book on how to optimize Google ads, which took time away from core development.   I was having my dev team play with the ad placement, which was a distraction from our product.   When I got kicked out I realized I should have spent more time on my core, not on distraction worth pennies and costing a lot in missed opportunities. Lesson?   When you start a revenue stream youll see shiny objects that seem cool.   Think about whether that helps you reach your revenue goals.   Google ads seemed to fit the bill, but they were simply a distraction. Different upgrades make sense to different people. I started with two levels free and premium.   Based on feedback we added a mid-level, called Silver.   And we give various upgrade time frames, with price breaks based on how much you purchase.   And various ways to upgrade (PayPal vs. credit card).   Like this: Lesson?   Cater.   Some want PayPal, some hate PayPal.   Some want monthly, some want Lifetime.   Some want $10, some want $5.   Think about creating your pricing model to cater WITHOUT confusing.   To many customizations would make it too hard for some people to actually buy your stuff. I realize developing a site like JibberJobber is something most of you wont do, but many of you have asked me about subscription models.   I hope this dialogue helps you think this idea through. If you have a subscription model, or have participated in one, what do you think makes it successful? Here is a breakdown of the revenue streams I’ve shared so far: Revenue Stream 1: JibberJobber User Upgrades Revenue Stream 2: JibberJobber Partnership Program Revenue Stream 3: Books I write Revenue Stream 4: (not announced yet) Revenue Stream 5: Professional Speaking Revenue Stream 6: Consulting Revenue Stream 7: (not announced yet) Revenue Stream 8: (not announced yet) Revenue Stream 9: (not announced yet) Revenue Stream 10: (not announced yet) JibberJobber User Upgrades Is My First Revenue Stream Every Friday I’m sharing each of the ten revenue streams that I finally put down on paper. With this post I only have 5 left (this is #5 out of 10).   I’m big on diversifying personal income, whether you are an entrepreneur or an employee.   My intention with this series is to inspire or encourage you with your own diverse revenue streams.   Below this post you’ll see links to the previous posts, or you can click on the Multiple Streams of Income category on the left. Someone asked me what order Im sharing my revenue streams.   Each Friday Ive looked at the list of ten and thought, I want to blog about this one today!   There are a few that Im not ready to blog about, so those are out for now, and others, like this one, that are quite easy. Today lets talk about the most obvious one the revenue stream everyone could have guessed: getting people who use JibberJobber to upgrade.   Here are some thoughts on this: This is a passive revenue stream, and I like that. If I needed to, I could walk away right now and there would still be old revenue coming in, and new revenue coming in.   JibberJobber.com, the product, is established to the point where I dont NEED to keep working on it.   However, we put a significant amount of money into it because we feel there is a ton of room for improvement but my point is, the income is passive.   Lesson?   Passive is awesome.   Just realize that getting to the point where the money continues to come in, passively, takes a lot of work! Managing this revenue stream takes resources. I mentioned that I could walk away from this if needed (for example, lets say I go get a job somewhere that wont affect JibberJobber, or the upgrades (=income)).   But I am still paying for a server, and my team who is doing development (programming), business analysis (reviewing competitors, best-in-class CRM tools, and suggestions from users), quality assurance (Id rather we test the new development than our users ;)), etc.   Im sure there are other ways to create a passive income stream that have no overhead, but this is what Ive chosen.   Lesson?   If you think you are going to create a passive income stream, think about what overhead it will require to keep up and running, producing, and competitive. This revenue stream is Business to Consumer (B2C), which is QUITE different than Business to Business (B2B). This is my first role where Im directly responsible for B2C, and wow its different than what Im used to.   I watched sites like MySpace and Facebook grow like weeds and was sure that within a few months Id be buying all new servers, and a few months later Id be rolling in the dough from all of the upgrade money.   What I learned was that getting just one more signup was a challenge just because you build it they wont come theres a lot more to getting that next signup than just having a cool product.   Lesson?   Product is one thing, but you better understand you are going to have to market it, creatively and effectively, to create revenue. Getting conversions is equally as difficult as getting signups. Convincing someone to become proactive about their network management is like getting someone to balance their checkbook its not glamorous or fun, and the immediate benefits are not apparent.   There are benefits, but how many of YOU are doing it right/well?   See my point?   Of the total number of people who signup, Ill only get a percentage of those who actually USE JibberJobber, and a smaller percentage who PAY to use the upgraded level.   I heard that a freemium model like this (freemium - free with an optional upgrade to premium) is successful if you get 1/2 of one percent (that is: .5%) of total signups to upgrade.   That is, if I have 10,000 signups, Im supposedly successful if I get 50 people to upgrade.   Isnt that crazy? Fortunately Im beyond that, as more than .5% of my users have seen enough value in the upgrade. Lesson?   If though you set up something uber-cool, and everyone and their mom will need it, dont call that realtor in the Carribean just yet execute on your business plan and get those conversions before you spend all of the (anticipated) revenue. BONUS Lesson?   Getting conversions was a hurry up and wait proposition, leaving time to work on other revenue streams, building the brand, marketing, etc.   But it builds over time, which is pretty cool. JibberJobber, signups, users and upgrades is my core business.   Not ad revenue. Notice I dont have any ads in JibberJobber?   We have Partners announcements and offerings, but no Google ads, banner ads, etc.   I know people can make tons of money with those, but we dont for three main reasons: JibberJobber already has a very busy interface for a few hundred dollars a day or a month, its simply not worth it to me to   add irrelevant clutter (especially with Google Ads, which has too many stipulations that are not user-friendly for my users). We got kicked out of Google ads for life early on, back in 2006, I had ads in some places, but someone from Mexico clicked on my ads 1,000 times in one day.   I emailed Google to ask what I should do about it and a few days later they kicked me out of their ad program, took ALL the money away (they owed me money but credited it ALL back to their advertisers, even before that day of click fraud).   There is no recourse for this, and Im banned from life. Nice policy Google.   Dorks.   But in the end this was good because (see #3) I was getting sidetracked with advertising opportunities I read a book on how to optimize Google ads, which took time away from core development.   I was having my dev team play with the ad placement, which was a distraction from our product.   When I got kicked out I realized I should have spent more time on my core, not on distraction worth pennies and costing a lot in missed opportunities. Lesson?   When you start a revenue stream youll see shiny objects that seem cool.   Think about whether that helps you reach your revenue goals.   Google ads seemed to fit the bill, but they were simply a distraction. Different upgrades make sense to different people. I started with two levels free and premium.   Based on feedback we added a mid-level, called Silver.   And we give various upgrade time frames, with price breaks based on how much you purchase.   And various ways to upgrade (PayPal vs. credit card).   Like this: Lesson?   Cater.   Some want PayPal, some hate PayPal.   Some want monthly, some want Lifetime.   Some want $10, some want $5.   Think about creating your pricing model to cater WITHOUT confusing.   To many customizations would make it too hard for some people to actually buy your stuff. I realize developing a site like JibberJobber is something most of you wont do, but many of you have asked me about subscription models.   I hope this dialogue helps you think this idea through. If you have a subscription model, or have participated in one, what do you think makes it successful? Here is a breakdown of the revenue streams I’ve shared so far: Revenue Stream 1: JibberJobber User Upgrades Revenue Stream 2: JibberJobber Partnership Program Revenue Stream 3: Books I write Revenue Stream 4: (not announced yet) Revenue Stream 5: Professional Speaking Revenue Stream 6: Consulting Revenue Stream 7: (not announced yet) Revenue Stream 8: (not announced yet) Revenue Stream 9: (not announced yet) Revenue Stream 10: (not announced yet) JibberJobber User Upgrades Is My First Revenue Stream Every Friday I’m sharing each of the ten revenue streams that I finally put down on paper. With this post I only have 5 left (this is #5 out of 10).   I’m big on diversifying personal income, whether you are an entrepreneur or an employee.   My intention with this series is to inspire or encourage you with your own diverse revenue streams.   Below this post you’ll see links to the previous posts, or you can click on the Multiple Streams of Income category on the left. Someone asked me what order Im sharing my revenue streams.   Each Friday Ive looked at the list of ten and thought, I want to blog about this one today!   There are a few that Im not ready to blog about, so those are out for now, and others, like this one, that are quite easy. Today lets talk about the most obvious one the revenue stream everyone could have guessed: getting people who use JibberJobber to upgrade.   Here are some thoughts on this: This is a passive revenue stream, and I like that. If I needed to, I could walk away right now and there would still be old revenue coming in, and new revenue coming in.   JibberJobber.com, the product, is established to the point where I dont NEED to keep working on it.   However, we put a significant amount of money into it because we feel there is a ton of room for improvement but my point is, the income is passive.   Lesson?   Passive is awesome.   Just realize that getting to the point where the money continues to come in, passively, takes a lot of work! Managing this revenue stream takes resources. I mentioned that I could walk away from this if needed (for example, lets say I go get a job somewhere that wont affect JibberJobber, or the upgrades (=income)).   But I am still paying for a server, and my team who is doing development (programming), business analysis (reviewing competitors, best-in-class CRM tools, and suggestions from users), quality assurance (Id rather we test the new development than our users ;)), etc.   Im sure there are other ways to create a passive income stream that have no overhead, but this is what Ive chosen.   Lesson?   If you think you are going to create a passive income stream, think about what overhead it will require to keep up and running, producing, and competitive. This revenue stream is Business to Consumer (B2C), which is QUITE different than Business to Business (B2B). This is my first role where Im directly responsible for B2C, and wow its different than what Im used to.   I watched sites like MySpace and Facebook grow like weeds and was sure that within a few months Id be buying all new servers, and a few months later Id be rolling in the dough from all of the upgrade money.   What I learned was that getting just one more signup was a challenge just because you build it they wont come theres a lot more to getting that next signup than just having a cool product.   Lesson?   Product is one thing, but you better understand you are going to have to market it, creatively and effectively, to create revenue. Getting conversions is equally as difficult as getting signups. Convincing someone to become proactive about their network management is like getting someone to balance their checkbook its not glamorous or fun, and the immediate benefits are not apparent.   There are benefits, but how many of YOU are doing it right/well?   See my point?   Of the total number of people who signup, Ill only get a percentage of those who actually USE JibberJobber, and a smaller percentage who PAY to use the upgraded level.   I heard that a freemium model like this (freemium - free with an optional upgrade to premium) is successful if you get 1/2 of one percent (that is: .5%) of total signups to upgrade.   That is, if I have 10,000 signups, Im supposedly successful if I get 50 people to upgrade.   Isnt that crazy? Fortunately Im beyond that, as more than .5% of my users have seen enough value in the upgrade. Lesson?   If though you set up something uber-cool, and everyone and their mom will need it, dont call that realtor in the Carribean just yet execute on your business plan and get those conversions before you spend all of the (anticipated) revenue. BONUS Lesson?   Getting conversions was a hurry up and wait proposition, leaving time to work on other revenue streams, building the brand, marketing, etc.   But it builds over time, which is pretty cool. JibberJobber, signups, users and upgrades is my core business.   Not ad revenue. Notice I dont have any ads in JibberJobber?   We have Partners announcements and offerings, but no Google ads, banner ads, etc.   I know people can make tons of money with those, but we dont for three main reasons: JibberJobber already has a very busy interface for a few hundred dollars a day or a month, its simply not worth it to me to   add irrelevant clutter (especially with Google Ads, which has too many stipulations that are not user-friendly for my users). We got kicked out of Google ads for life early on, back in 2006, I had ads in some places, but someone from Mexico clicked on my ads 1,000 times in one day.   I emailed Google to ask what I should do about it and a few days later they kicked me out of their ad program, took ALL the money away (they owed me money but credited it ALL back to their advertisers, even before that day of click fraud).   There is no recourse for this, and Im banned from life. Nice policy Google.   Dorks.   But in the end this was good because (see #3) I was getting sidetracked with advertising opportunities I read a book on how to optimize Google ads, which took time away from core development.   I was having my dev team play with the ad placement, which was a distraction from our product.   When I got kicked out I realized I should have spent more time on my core, not on distraction worth pennies and costing a lot in missed opportunities. Lesson?   When you start a revenue stream youll see shiny objects that seem cool.   Think about whether that helps you reach your revenue goals.   Google ads seemed to fit the bill, but they were simply a distraction. Different upgrades make sense to different people. I started with two levels free and premium.   Based on feedback we added a mid-level, called Silver.   And we give various upgrade time frames, with price breaks based on how much you purchase.   And various ways to upgrade (PayPal vs. credit card).   Like this: Lesson?   Cater.   Some want PayPal, some hate PayPal.   Some want monthly, some want Lifetime.   Some want $10, some want $5.   Think about creating your pricing model to cater WITHOUT confusing.   To many customizations would make it too hard for some people to actually buy your stuff. I realize developing a site like JibberJobber is something most of you wont do, but many of you have asked me about subscription models.   I hope this dialogue helps you think this idea through. If you have a subscription model, or have participated in one, what do you think makes it successful? Here is a breakdown of the revenue streams I’ve shared so far: Revenue Stream 1: JibberJobber User Upgrades Revenue Stream 2: JibberJobber Partnership Program Revenue Stream 3: Books I write Revenue Stream 4: (not announced yet) Revenue Stream 5: Professional Speaking Revenue Stream 6: Consulting Revenue Stream 7: (not announced yet) Revenue Stream 8: (not announced yet) Revenue Stream 9: (not announced yet) Revenue Stream 10: (not announced yet)

Thursday, May 28, 2020

How to Resume Writing a Novel After a Long Time of Absence

How to Resume Writing a Novel After a Long Time of AbsenceMany people wonder how to resume writing a novel after a long time of absence. After a lengthy time, your CV and personal history start to run together.You can go on to create a more complete resume by deleting some of the old information that may have been added in error and which may be redundant now. It is also not too difficult to redo some of the sections. On the other hand, you should not think that you have to stop rewriting your CV.You should continue with your writing even after the completion of the manuscript. There is no need to give up the dream of a bestseller if you are still working hard on your book.A publishing house will invest a lot in giving your book a professional work. They spend millions on it so that you can enjoy the profits from it after the book is published. And once the book is released, the demand for your work will start to soar. Book stores and online sites will buy your book and will order a large number of copies.If you are thinking about how to resume writing a novel after a long time of absence, then you should consider the cost involved in the re-writing of your CV. If you are already publishing your first book, then you can use the time during that time to write another book. Do not forget that your first book may not be considered as a debut for a while because it was written during your long absence.While creating your resume, the writer should keep the idea of how to resume writing a novel after a long time of absence in mind. While preparing the resume, the writer should concentrate on how to categorize your experience and how to present it in the resume. The writer should have first come to know about how to resume writing a novel after a long time of absence and then try to make the book section to reflect that experience.When writing the book section of your resume, the writer should see to it that they include all the experience and accomplishments as per t he industry norms. In addition, the writer should include some of the publications done by the author. If any of the publications were self-published, then it should be mentioned.A writer who has been writing for years will never ask how to resume writing a novel after a long time of absence. In fact, they are satisfied with the number of books they have written.

Sunday, May 24, 2020

Jose Will be Your Boss One Day - Personal Branding Blog - Stand Out In Your Career

Jose Will be Your Boss One Day - Personal Branding Blog - Stand Out In Your Career This is a bright young man: Jose. He emailed me to ask about coaching. He explained he’s not at a high enough level for the company to invest in him this way but he was willing to pay out of his own pocket. He said, “Since starting my career, I’ve learned how do good work, to shine, to look good, to have the answers, and to say all the buzzwords…but I need more to become all I can be.” He couldn’t put his finger on it exactly but he saw it in the people I write about in my books, so he decided to contact me. What a treat to get to advise that attitude. Frankly, it’s refreshing. Old or young, black or white, too many times people mistakenly think, “If I just get smarter, that will get me ahead.” Once competence is there, the difference maker to move up is 80% leadership style and 20% more competence. The effective leadership style that is the differentiator is not in how you shine, do good, look good, or even have the answers â€" it’s how you deal with, communicate, and influence others so that they shine, do good, look good and have the answers too. That’s what this smart young man was looking for. Leadership is quite simple: It’s not just the productivity you provide but the productivity you cause others to provide. That’s how you simultaneously get pushed up from below and pulled up from above in your career to leapfrog ahead of your competition.